![]() Salesforce has better reporting and analyticsĪs you might expect, Salesforce's robust feature catalog comes with equally robust reporting and analytics functionality. In fact, HubSpot is so dedicated to improving ease of use that it tested its software on drunk users to be sure it's as straightforward as possible, no matter how impaired you might be. There's even a little help icon at the bottom of some screens, which will provide you with tailored advice on how to move forward (pictured below). Simply put, HubSpot is built for ease of use, with a simple layout that will let you easily access all the tools available on the platform. HubSpot has designed a clear way of providing a holistic view of who your contact is, what interaction you’ve had, and where they work. The biggest highlight with managing business contacts with HubSpot is the tidy user-interface where you view all the information related to a contact. With HubSpot, you're getting a comprehensive, intuitive interface that is easy to navigate, even if you aren't familiar with CRM software. We found that the platform is laden with very specific terminology that needs to be learnt before it makes any sense, which could create a substantial learning curve for those unfamiliar with the software. While a massive feature catalog is a huge benefit for Salesforce, we found that it does create a lot of extra work, which can seriously impede ease of use – particularly for beginners. Salesforce not only has no free plan, but also has a higher price tag than most HubSpot plans, which is why the former is better for larger businesses, and the latter more focused on smaller businesses. In earnest, Salesforce and HubSpot are a lot more similar than many other popular CRM providers in the market, but the free forever plan is a big differentiator between the two.
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